The LushChandeliers' owner vision was to develop a custom Shopify store that not only would convey a luxury vibe around its high-end products but at the same time to have very-fast loading store, with as little Shopify apps as possible.
Thats's why to comply with the first request, we chose a dark design complimented with a purple shade, a perfect combination to enhance the luxury vibes. On the other hand, the dark variant design gives the chandelidier product images more clearity and better focus overall.
To have blazing-fast loading store, beside that we use our own proprietary custom-build Shopify Theme, KS BootShop, which of course does not have any redundant codes, we replaced all their store-design related apps (cart drawer, announcement bar, form related apps, etc) to custom elements within the theme. This approach drastically improved the page-loading time since all those elements now run and are natively build within the theme’s codebase, with a very few lines of codes.
View LushChandeliers' page-speed (A-rating) report: https://gtmetrix.com/reports/lushchandeliers.co.uk/Uy8b8YK2
Checkout LushChandeliers' store